Top 3 Beauty Brands Of 2017

I acquired a lot of makeup in 2017 either from buying it myself or through gifts (mostly from my boyfriend) but what I did notice is that there were a few brands that quickly became new favourites and every time they release something new I’m sat here wondering whether I can justify the purchase or if not now, when I can get my hands on it.

1. Huda Beauty

I have become a total Huda Beauty convert. After everyone raving about the liquid lipsticks for so long and me putting off buying any, I finally picked up the Love Nude Collection minis for my first Huda purchase (read more about those here) and I definitely understood the hype. After that nothing really caught my eye until images of the Desert Dusk palette started circling and it looked so beautiful. With the wide variety of shades and textures it was so unique and I knew I had to have it even though it was pretty pricey and I’d never tried any of their eyeshadows before. Anyway I picked it up on my trip to Sephora in Paris and fell in love once again, the eyeshadows are so stunning, pigmented, blend-able and just totally beautiful, some of the best I’ve ever tried and definitely worth the price tag. Then when the new Obsessions palettes came out I wanted to get my hands on those too so I now have the Mauve Obsessions and Warm Brown Obsessions and the quality is just as amazing as the Desert Dusk palette as well as all of the shades being totally stunning too. So Huda Beauty is now my current number 1 brand for eyeshadows, I am definitely hooked.

2. Charlotte Tilbury

Next up is definitely a favourite for many but I have to say it took me so long to finally try some Charlotte Tilbury products due to the price tag as they’re so expensive. Most of you will probably already know that they’re definitely worth it though and even the packaging of the products are to die for. After so much hype around the Pillow Talk matte revolution lipstick I knew I wanted to try it so that, the matching lip liner, the Hollywood Lips liquid lipstick in Rising Star and the Chic to Chic blush in Love Glow was my first ever order, which my lovely boyfriend paid for most of as a little gift. I absolutely loved it all and have since purchased and received more products as gifts too. The packaging and the quality of the products is just beautiful and not like any other and I just love them. The lipsticks and blushers have to be my favourites but I’m yet to try much else just yet so that could definitely change!

3. Fenty Beauty

Next up has got to be Fenty Beauty. Mostly for the fact I have completely fallen back in love with the Pro Filtr primer and foundation (more about that here) but also just for the pure fact of how much of a great brand it is becoming. The Galaxy collection is simply stunning, the products are all gorgeous and the newest releases are so unique along with the fact the range of shades in the foundation still amazes me. I love the look of the new mattemoiselle lipsticks but I also know I wouldn’t be daring enough to wear any of the colourful shades, but they’re so unique and I’m sure there will be people out there that have been waiting for something like this to come along for so long. I just can’t wait to see what 2018 brings for Fenty Beauty.

So there we have it, my top 3 brands of 2017. What have you been loving over the past year? Shop some of my favourites below…

*contains affiliate links



  1. January 10, 2018 / 10:38 am

    The small Huda palettes are so pretty, do you prefer the orange or the pink one?

    • ellieedx
      January 20, 2018 / 11:01 pm

      I haven’t tested the warm brown one properly just yet but I am obsessed with the mauve one!

  2. January 10, 2018 / 12:34 pm

    What great brand choices! I fell in love with huda after receiving the Mauve obsessions palette and now I’m so desperate for the desert dusk one! I’m still yet to try charlotte tilbury as it will break my bank! But I continue to lust after it, this year I will try charlotte tilbury and Fenty! Great post Ellie 🙂 Clare xxx |

    • ellieedx
      January 20, 2018 / 11:04 pm

      It’s such a beautiful little palette isn’t it and Huda’s eyeshadow formula is just incredible I just love them so much. You will honestly adore the Desert Dusk palette if you get it (which I hope you do!) It’s honestly amazing and the options are endless for different looks you will get so much use out of it! Charlotte Tilbury is just gorgeous and so luxe I love it, I have a CT lipstick wishlist longer than my arm. I can’t wait to see what products come from Fenty this year too! Thank you lovely 🙂 xxx

  3. charlotteannelane103
    January 10, 2018 / 1:56 pm

    All of these brands sound fab and I’m sure Charlotte Tilbury will be one of my favourite brand’s of 2018, as I received the Pillow Talk lip duo for Christmas and I’m positive I will be hooked as soon as I try it xo

    Char |

    • ellieedx
      January 20, 2018 / 11:05 pm

      You will definitely be hooked! Her makeup is just so gorgeous especially the lipsticks, my CT lipstick wishlist is never ending! xx

  4. January 10, 2018 / 10:29 pm

    I’m so with you on the CT, I had the pillow talk liner but lost it a couple of months ago, gutted as it was my all time fave. I might treat myself to a new one plus the matching lippy! I haven’t tried Huda but keep hearing great things. Lovely post as always.

    Samantha x

    • ellieedx
      January 20, 2018 / 11:07 pm

      You should definitely treat yourself to the duo, so worth it! I love Huda so much I’m slightly obsessed now haha, well by the eyeshadows mostly. Thank you Samantha! xx

  5. Sophie chennell
    January 13, 2018 / 5:14 pm

    I haven’t tried any of these brands purely because of the price tag but I so want to get my hands on so many of these products! They look stunning!

    • ellieedx
      January 20, 2018 / 11:08 pm

      I’m definitely more of a high end kinda gal when it comes to eyeshadows and lipsticks but personally I think some of Fenty’s products are quite reasonably priced for a high end brand especially the foundation! I hope you get to try some of them, treat yourself! x

  6. January 13, 2018 / 7:55 pm

    I am 100% there with you on Charlotte Tilbury. I do a lot of research before I buy any of the products though to make sure I’m not wasting money (some things aren’t worth it in my opinion) so the stuff I’ve bought I’ve loved! Still desperate to try Fenty but need to be good for a long time this year! Xx

    • ellieedx
      January 20, 2018 / 11:11 pm

      Oooh I would love to know your thoughts on which ones you think aren’t worth it! Atm I only have some lipsticks and blushes which are some of my favourites and most recently the filmstar bronze & glow which I haven’t tried yet as it just looks so pretty but I’ve wanted it for ages after hearing endless amazing things about it! I love Fenty I definitely want to pick up a few more of their products this year and I can’t wait to see what new things they bring out! Being good is so hard 🙁 haha xx

  7. January 14, 2018 / 10:34 am

    I’ve only tried one of these brands but I’d love to test out HUDA beauty 😍

    • ellieedx
      January 20, 2018 / 11:12 pm

      If you try Huda beauty I urge you to try some eyeshadows! They’re honestly amazing and the obsessions palettes are really affordable and so worth it! You will love them x

  8. Rachel
    January 14, 2018 / 8:30 pm

    I’ve only tried Huda Beauty out of your three and I’m dying to try the 9-pan eyeshadows! CT is definitely on my list of brands to try this year!

    • ellieedx
      January 20, 2018 / 11:14 pm

      I’m obsessed with Huda’s eyeshadows they’re just so incredible. The obsessions palettes are so worth it, even though they’re pretty small you actually get more products in each pan compared to the big palettes! CT is just gorgeous too, another treat definitely worth it x

  9. January 14, 2018 / 11:06 pm

    I haven’t tried anything from any of these brands! Which is definitely something I need to remedy this year – they all have such gorgeous products! Xx

    • ellieedx
      January 20, 2018 / 11:15 pm

      They’re just so good I love them. I’m hoping Huda doesn’t bring out anymore eyeshadows anytime soon as I know I will just have to have them I’m obsessed! xx

  10. January 15, 2018 / 10:24 am

    I’m so so impressed with the Huda Beauty palette! I need to get my hands on more haha x

    • ellieedx
      January 20, 2018 / 11:16 pm

      It’s amazing isn’t it, I am so addicted to her eyeshadows now! xx

  11. January 18, 2018 / 10:07 pm

    I really want to purchase one of those huda mini’s the colour is beautiful but but youtube is scaring me when it comes to the size. Cant wait to pick up some fenty on my day off.


    • ellieedx
      January 20, 2018 / 11:17 pm

      Honestly they’re small but you actually get more product in each pan than you do in the larger palettes! They’re amazing x

  12. January 19, 2018 / 9:16 pm

    I’ve still to try Huda & Fenty, but couldn’t agree more – these 3 were definitely up too this year in the beauty world!

    Stunning photo lovely 🧜🏼‍♀️💕

    • ellieedx
      January 20, 2018 / 11:18 pm

      You definitely should try them this year if you can, especially Huda eyeshadows I just can’t fault them I’m in love! Aw thank you so much! x

  13. February 14, 2018 / 12:45 pm

    I love Charlotte Tilbury I’m a total convert to that brand, it’s brilliant! I’ve been using their Wonderglow primer almost every day for a while now. I’d love to try Fenty Beauty as well though!

    Julia // The Sunday Mode

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